I know this will probably be verbose, but hang with me—it's important.
In the late 90s, my brother Keith, father Dale and I decided that we wanted to road race formula cars again after my dad dipped his toes into racing in the mid 80s with a Merlyn Club Formula Ford. When we decided to jump back in with wings by aiming at Formula Continental. We didn't know anything about the cars, but we knew it was where we wanted to be. Splitting the cost of racing three ways was our solution to the overall costs of racing. We needed information, and at the time, there was very little information about amateur formula car racing on the internet, let alone for FC. A free EZ-board forum existed, but it was unmoderated and ugly, and not a friendly place to learn about club racing.
I had some experience with building and managing internet communities after being a founding partner of VWvortex.com in 1998. Keith was instrumental in prodding me to try to recreate that magic with a formula car discussion community. When I balked at the idea, he said, "build it, and they will come." He was right.
ApexSpeed began construction in late 1999 and was originally launched as FormulaContinental.com, and then as F2000.com. We eventually added other classes like Formula Ford when Jake Lamont decided that he was done with the FF Underground, and then every other open wheel class quickly followed. Before I knew it, we had combined the individual class forums and gave it the name, ApexSpeed. The site as you know it today had been re-born in 2003 as a collective home for all purpose-built amateur road racing.
At that point, I was running the business pretty much on my own in my spare time. Working full time as a Creative Director for a marketing agency and managing a motorsports website after hours was catching up to me. In 2006, Kim and I got married and she started to take over more of the management side of the business—wrangling advertisers, tending to member problems and doing a lot of the web development on the back end of the site.
Fast-forward to today. It's 2023 and we have been managing this business for 23+ years. That's an eternity for an internet site, let alone a discussion community. We're exceptionally proud of what we have built over the last two decades, and the quality of this community is a testament to the members who continue to visit and contribute to the discussions every day. I'd hold ApexSpeed up to any other discussion forum on the internet with the quality of content and the character of its users.
But, it's been a long road for us. I stopped racing in 2004 and Keith and my dad sold their car a few years ago. We're now all out of racing. It ceased being a passion project for me many years ago and just became a side business that I ran in my free time. We have lost the motivation to keep going with the business.
It has become something that we are ready to move on from. It has become our past.
We are looking to sell ApexSpeed as a functional tax-paying and profitable business this year. We are looking to move the site to new, capable and enthusiastic hands to continue to build the things that we were never able to devote time to. We are looking to keep ApexSpeed moving forward into the future.
But we have also decided that we have an endgame, as well. With some changes to some of our code and server structure coming on July 1st, we are pointing to that date as a line drawn in the sand. It's our denouement, if you will. If we don't find a suitor for the site, we will be shutting the doors at the halfway point of 2023. If we don't have a new owner by July 1, 2023, ApexSpeed will be closing down.
This website and community has been a part of my life for almost 24 years—almost half of my life! I don't make this announcement lightly, but we have reached the end of our race.
If you or someone you know would be interested in the purchase of the business, please PM me directly for more details. At this point, the site and domain have great value to someone that could manage it properly, but what I really want is to see it continue and thrive. It's time for some new blood to run this place.
Onward,
Doug & Kim Carter