SCCA: Runoffs to Have Live Flag-To-Flag Broadcast on Internet
SCCA Runoffs to Have Live Flag-To-Flag Broadcast on Internet
Formula Enterprises cars run into Turn Three at Road America (Photo:Mark Weber)
TOPEKA, Kan. - Aug. 21, 2009: Sports Car Club of America, Inc. announced today that every race from the 2009 SCCA National Championship Runoffs® will be broadcast live on the Internet this September from Road America.
Beginning Friday, Sept. 25 at 8:00 a.m. (CDT, GMT -6), all 24 races crowning the best amateur racing drivers in America will be broadcast with flag-to-flag coverage of the 14-turn, four-mile Road America circuit, featuring expert commentary and post-race interviews. Each of the three race days (Friday, Saturday and Sunday) will feature eight Championship races from the 46th annual Runoffs, which culminates the 70-race SCCA Club Racing National Racing Season.
Speedcast Productions will exclusively carry the live action during race days through SpeedcastTV.com, as well as on demand versions of each of the 24 races with additional content after the event has concluded.
“We’re very excited to once again have live coverage of the Runoffs,” SCCA VP of Marketing and Communications Eric Prill said. “While we’re disappointed that economic issues have ended our longtime run on SPEED Channel for 2009, we believe that Speedcast Productions offers a fantastic alternative. For the first time ever, the entire event can be seen anywhere in the world live. Additionally, within a month of the conclusion of the event, every race will be available for fans to watch at any time, free of charge.”
Speedcast Productions has created the most comprehensive and cost-effective video production and delivery program in motorsports. Leveraging extensive live production capabilities, powerful online tools and relationships throughout the television industry, Speedcast has positioned itself on the cutting edge of streaming video production.
Since its inception in 2006, Speedcast has produced and delivered video coverage of over 60 road, oval and kart races. In 2009, Speedcast made the debut of its groundbreaking live webcasts with the Championship Karting International series.
“As a former Runoffs competitor, I'm incredibly excited to be involved with this great event,” Speedcast President Clark Cambern said. “This is a unique and challenging event to cover, but we look forward to bringing the live event to a worldwide audience for the first time. At SpeedcastTV, we're committed to delivering unique and compelling motorsports events to our viewers, and the Runoffs is a perfect addition to our lineup.”
As has been the case with previous Runoffs television coverage, Speedcast’s broadcast will feature a full compliment of cameras around the Road America racetrack to follow all of the action. The broadcast will include both play-by-play and analysis separate from the event public address system and post-race interviews. The on-demand versions of the races will include enhanced interviews and in-car camera footage.
“Given the changes in the economy over the last year and the proliferation of streaming video and online content, this is a natural move for the National Championship Runoffs,” SCCA President and CEO Jeff Dahnert said. “Fans can watch the event live, see it again and again on demand and, if they so desire, buy the full event on DVD. What else could anyone want?
“We would like to extend our thanks to the Road America staff for being so gracious in facilitating SCCA and Speedcast in this endeavor,” Dahnert added.
SCCA has a number of advertising opportunities available within the broadcasts from graphic billboards and 30-second spots to in-car camera placements, all at very reasonable rates. For more information, please contact Melissa Flesher at mflesher@scca.com or 800-770-2055.
As always, SCCA is interested in compelling storylines for its Runoffs public relations and broadcast efforts. Please submit information to RunoffsPR@scca.com.
http://www.scca.com/newsarticle.aspx?hub=1&news=3723
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